DuPont

Problem Statement:

During my internship at DuPont, the market research for FMCG products entering the Indian market presented various challenges that needed strategic attention. The key problem areas included:

1. Market Entry Analysis: The need to conduct comprehensive market research for new FMCG products entering the Indian market, understanding consumer preferences, competitive landscape, and potential challenges.

2. Effective Presentation Creation: The challenge of creating impactful presentations that effectively communicated the findings of the market research, ensuring clarity and engagement for internal stakeholders.

3. News Monitoring for Sector Challenges: Identifying and monitoring news articles to assess challenges or issues faced by the food sector in India, providing valuable insights for decision-making.

Challenges Faced:

1. Market Research Complexity: Navigating the complexities of the Indian FMCG market, including diverse consumer preferences, cultural nuances, and a dynamic competitive landscape.

2. Presentation Clarity and Impact: Ensuring that the research findings were presented in a clear and impactful manner, catering to the diverse backgrounds and expertise levels of internal stakeholders.

3. News Monitoring Accuracy: The challenge of effectively monitoring news articles to identify and understand challenges faced by the food sector in India, given the vast and rapidly changing media landscape.

Solutions Adopted:

1. Comprehensive Market Research:

   • Conducted in-depth primary and secondary research to understand consumer behaviors, preferences, and market trends specific to the Indian FMCG sector.

   • Utilized surveys, interviews, and data analysis to gather actionable insights on market entry strategies, potential barriers, and opportunities.

2. Strategic Presentation Creation:

   • Developed a structured and visually appealing presentation format that catered to different learning styles and levels of expertise among stakeholders.

   • Used clear visuals, concise text, and impactful data representation to convey key findings, ensuring the presentation was accessible and engaging.

3. News Monitoring and Analysis:

   • Implemented a systematic approach to monitor news articles, utilizing media monitoring tools and databases.

   • Categorized and analyzed news articles to identify patterns, emerging trends, and potential challenges faced by the food sector in India.

   • Provided regular updates to the team, highlighting relevant news articles and their potential impact on DuPont's market research and strategy.

4. Collaboration and Feedback:

   • Collaborated with cross-functional teams to ensure alignment between market research findings, presentation content, and news monitoring insights.

   • Sought feedback from internal stakeholders to continuously improve the quality and relevance of market research presentations.

5. Continuous Learning and Adaptation:

   • Stayed informed about the latest developments in the FMCG and food sectors through continuous learning and engagement with industry publications.

   • Adapted research methodologies and presentation approaches based on feedback and changing market dynamics.

By adopting these solutions, the internship at DuPont successfully addressed the challenges in market research, presentation creation, and news monitoring, providing valuable insights for decision-making in the context of FMCG products entering the Indian market.